We’re a bunch of gritty, Midwestern doers. Beyond that, we’re sports fans, stone carvers, molders, and innovative artists proud to be in the same class as the blacksmiths and stonemasons of America’s yesterday.

Starting out, we had no idea how much cash, fortitude, and talent it was going to take to launch a MADE IN USA product line from scratch. All we knew was we had a general direction and a tank of brute passion for fuel.

You will see that our ads have Five Stars next to our products. Those Five Stars represent our core ambitions by which we measure performance. We decided to make them public so you can see what drives us:

STAR 1      Make a Living. We might not strike gold, but we can’t afford to go broke.

STAR 2      Wow factor. Having talent to carve and mold rocks that are as believable as the real thing is a skill, but we want more. We design stonework that aims to blow you away with an off-the-charts cool factor.

STAR 3      Made in U.S.A. We love our country, and we’re proud to be part of the American manufacturing engine. It’s a big deal to us to buy raw ingredients from American producers like us.

STAR 4      Add Value for Affiliates. To do what we do, we maintain strong relationships with our licensing affiliates. The schools/teams/brands we contract with trust us to follow our agreements, both in terms of financial arrangements and fair practices. We maintain the integrity of their marks (logos) and work closely with these affiliates to ensure we are generating real value for them.

STAR 5      Charity. Our interest in charity work was forged out of our own life experience. One of our founders (a 32 year old husband and father) was diagnosed with a tennis ball size brain tumor in 2011. He beat it and bounced back, but we haven’t been the same since. He inscribed the phrase, “This Day & That Day”, on our shop wall. We take it to mean all we have is this day…that day might not come. With that humble frame of mind, we want to make sure we’ve used our talents and treasures to help those who are fighting through a tough spot. In 2012, we will be working directly with a number of nonprofits to create standout products for their benefit. Cancer, diabetes, MS, and veteran causes are all on our radar. If any of this sparks your interest or if you have a connection we can make, please shoot us an email (info@boulderpassion.com). We’d like to hear from you.

If you want a quality stone product to showcase your pride in a school/team/brand, we're tough to beat. Boulder Passion incorporates high resolution imaging without sacrificing the subtle strength and character of natural stone, plus we make our own unmistakably bold designs.

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